SMILEY® 50th Anniversary SMILEY® 50th Anniversary

SMILEY® 50th Anniversary

Celebrate SMILEY'S® 50th anniversary with SUNNYLiFE! An icon of the counterculture, SMILEY® is collaborating with the coolest brands around the world to mark the celebration! Paying homage to all the fantastic artists that have put their mark on SMILEY® over the last 50 years, the brand has also teamed up with world-famous graffiti artist André Saraiva. Taking his own artistic spin, André has given the iconic SMILEY® logo a spray paint remix, as well as creating a number of original works in his Paris studio. The result is a truly exclusive and limited edition set of Designs for the 50th Anniversary Collector's Edition Project.

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