Nouveau Bleu

Trend Watch: Step Into Spring With Nouveau Bleu

Plunging into the cooling depths of the ocean, we’ve refreshed our blue palette with a classic deep indigo hue. Hand-painted nautical stripes ripple across our beach SUNNYLiFE UMBRELLAS, SUNNYLiFE BAGS, plus ultra-soft fringed SUNNYLiFE TOWELS and SUNNYLiFE BEACH CHAiRS, delivering French chic to coastlines across the globe.  

Take a seat, anywhere anytime with the SUNNYLiFE TRAVEL BEACH CHAiR.

Teaming up with the Minnesota-based typographer Maddie Nye, the playful term ‘Sun Days’ is destined to become the catch phrase for the season. Emblazoned upon our classic SUNNYLiFE LiE ONS, SUNNYLiFE TOWELS, SUNNYLiFE BEACH CHAiRS and SUNNYLiFE OVERSiZED BAGS, it's a warm reminder to soak up the rays and float in a permanent state of weekend bliss.


Lounging in the sand just got a whole lot more luxurious with the SUNNYLiFE NOUVEAU BLEU LUXE TOWEL. Made from 100% combed cotton, this ultra-soft and highly absorbent towel is luxurious with its velour front and absorbent terry backing.  


Previously known as the SUNNYLiFE CARRYALL BAG, we’ve updated this best-selling all-purpose tote.
With double strength handles, a secure flat base and woven waterproof fabric it’s the ultimate transporter of your summer essentials, either at the beach or in your local park.

Check out how they have been enjoying the longer days and warmer weather with their fave sunny swag.

"Summer means the unofficial start to rosé season, which is why the Rosé Bottle is my fave float to lounge on in the pool. The Block Party towel is my go-to and also makes for a great picnic blanket and the Block Party Beach Umbrella, I have it set up in my backyard with my new table by the pool for when I need to escape the sun and get some shade".

"I live close to the beach so an umbrella is a must for long days in the sun. I love to coordinate my beach accessories and the Dolce Vita print is my favourite, it's so classic. The Pool Ring Glitter is my float of summer 20', it's so easy to carry down to the beach and makes for the ultimate insta snap".

"I love summer in London and picnics in the park with friends, especially lately when there hasn't been much else we can do. The Large Cooler Bag has me set for a day full of delicious snacks and some bubbly and i get the tunes going with my travel speaker. The Ring Toss Cactus has been one of my favourite Sunnylife items summer after summer, whether with my friends or family, in the park, backyard or on holiday it’s such a fun game to play and so compact and easy to inflate/deflate".

"I have been enjoying our garden gatherings this summer, especially now we can have visitors. The Cooler Box has meant I don’t have to run in and out of the house all day for cold drinks and of course provides a source of music. The volley ball tournaments with the mermaid volleyball net have been pretty competitive and keeps everyone entertained for hours. The giant inflatable glitter beach ball has been another winner for some backyard fun and games".